Narrowcasting, or digital signage, plays a major role in creating a shopping experience. And as a retail expert, you know that the retail industry is always in a state of flux. Online sales have boomed. This means that the physical stores will have different functions, with the aim of attracting customers back to the shop floor. Narrowcasting is a solution that the store of the future needs because, this will be a place where your customer can experience your brand and products live and where brand values come to life.
75% of purchases are only decided on the shop floor.
What is narrowcasting?
Narrowcasting is audiovisual communication on displays (LED screens) aimed at a specific target group, which is becoming increasingly common in shops. Think of advertising screens in shops or the screens with the menu at a take-away restaurant. It is also the most important and effective way to influence consumer behavior because you reach your target group at the right time, namely during the decision phase.
AVEX specializes in the use of narrowcasting and provides support from A to Z. From the entire installation, creating content that can be seen on the screens to monitoring these screens.
What is the difference between narrowcasting and digital signage?
Both words are often used as synonyms, with the word narrowcasting coming up more often in the Netherlands and worldwide you will see the term digital signage more often. If we then look critically at a difference between the two words, it comes down to the fact that digital signage contains all forms of screen communication, and narrowcasting contains specific expressions at a specific location.
The problems of the future for retail
Labor shortages have a negative impact on companies. It is therefore becoming increasingly important to optimize work processes and use them more efficiently.
There are also fewer and fewer consumers in the high street, which is why it is even more important to address this shrinking group even better. Of course you don’t want them to walk past your store and walk into the competitor’s. Shop window screens with narrowcasting are therefore becoming so important.
And these consumers of the future also expect more and more from physical stores. They are looking for a ‘next level’ shopping experience.
This is how narrowcasting helps you
Narrowcasting is an absolute added value and therefore indispensable in every store. Some examples of what is achieved with narrowcasting:
- Attracts the attention of consumers in the shopping street
- Creates a shopping experience
- Navigates the consumer through the store
- Encourages additional purchases (upsell and cross-sell)
- Brings own brand values to life (customisation)
- Optimizes internal communication
- Takes work off your hands
In which area can your in-store communication still grow? Schedule a free consultation with our retail expert.
How does narrowcasting / digital signage work?
Digital signage consists of only 3 components:
- A screen on which the messages can be seen.
- The media player where all files are stored.
- The software that enables the screens to be operated and monitored from a central point.
The optimal shopping experience
Imagine: your customer enters a store or showroom and allows you to fully immerse yourself in the world of your brand. You smell it, you hear it, you see it…
Audiovisual solutions make it possible to give customers an unforgettable impression as soon as they enter. To create the right experience. And to inspire the customer at any time in the customer journey to be and stay connected with your brand.
In addition, it is also increasingly important in retail to deal with retail space flexibly and sustainably. Flexible in adjusting the content so that current events can be responded to at any time of the day. Sustainable because there is more to see per square meter or to introduce other revenue models for the retailer and can therefore generate extra income in the long term.
AVEX RETAIL SOLUTIONS
AVEX advises on the design and, together with you, creates the store that suits your target group and its customer journey. Whether you are at the beginning of digitization or whether you are ready for the ‘next step’ for your shop.
As an audiovisual total expert, AVEX can provide support for a wide range of solutions:
Displays & content control via narrowcasting
Audio support & evacuation systems
Interactive installations & sensor technology
Service & support – remote and physical
Advice & consultancy
AVEX inspires companies and takes retailers into the world of audiovisual solutions. All solutions that contribute to enriching the customer journey and make it possible for a company to actually make a difference and be ready for the future.
READY FOR THE FUTURE?
Contact our retail expert.
