Possibilities of narrowcasting
Narrowcasting offers many possibilities for internal and external communication. You can use it in many different ways and for more than just welcoming, directing or informing your guests. By communicating with digital information screens you demonstrate that you move with the times. It’s not surprising to see the increased use of digital screens in lobbies, public spaces, waiting areas and shops.
Internal communication
Employees like to stay abreast of news and developments whilst they are at work. You can use narrowcasting to pass on news and notices to your employees. You can also use it to display changing weekly schedules, the weekly menu in the canteen or to promote special events. Install a digital screen in the corridors, coffee corner or in the canteen and employees can read the news at their leisure.
External communication
Narrowcasting is equally suitable for external communication, for communication with guests in the lobby or in the waiting area for example. People who need to wait like to be given information and you could communicate the latest information about traffic jams or the weather. It ensures that guests know what to expect when they step out of the door. You can be completely flexible in terms of what you wish to share; you could provide information about products or services, make people curious….
Digital signage
Signage by means of narrowcasting is one of the most common applications and this could include a welcome screen, room reservations, roster information or programmes. By showing people digital signs, the route is clear straightaway – extremely useful in hotels, schools, large office buildings or for events.
Get the most out of narrowcasting
When you start with narrowcasting, remember that a good quality screen is important but the design of the messages you are about to communicate deserves equal attention. A blank message without colour or images is not terribly powerful, so it pays to focus on the design of your content. A beautifully designed message has a lot more communication power and makes the difference. You could engage professional designers to help you.
What can AVEX do for you?
AVEX provides complete solutions for narrowcasting – from hardware (screens and players) and software to designing the content in your house style. We can also provide content management, so that you are sure that your content is always up to date.
