35 YEARS Reliable. Innovative. Committed.
Worldfamous in the Netherlands: ‘De Zwarte Cross’ (The Black Cross). The largest music festival in the Netherlands and even the largest motocross in the world!
Sponsor Pepsi wanted to generate striking exposure for Pepsi Max during the festival. The AVEX Event Team was asked once again to produce a unique, creative and technical design in the form of enormous projection mapping with live interaction for the festival visitors. How that turned out? See for yourself in this video:
“Together with the organization of the Zwarte Cross, we again had the idea for a nice brand activation around the Pepsi Max brand. On the back of the Dance Factory we created a impressive video mapping action. We combined the theme of the Zwarte Cross “Welcome Thuus!” & the farewell to the famous Aunt Riki. All this again developed and perfectly executed by AVEX.”
The “Dance Floor” area at the festival was sponsored by Pepsi Max. During the last edition of the festival, they opted for video mapping on the back of the Feestfabriek. This generated so much extra exposure that another cool projection was designed by AVEX’s Content Creation department this year. This resulted in a great brand experience with live interaction for the Pepsi Max brand.
A special feature of the design was the live interaction that visitors could engage in. How? We installed a camera wall that people could stand in front of, so that they immediately appeared life-size projected on the building. This resulted in a lot of enthusiastic reactions; visitors were seen huge on the large decor – which frequently was posted during the festival days on the various social media channels. This created a positive brand experience which was linked to a large online reach on the socials. High impact, both at the event and on social media.
Are you a communication, event or marketing professional looking for unique ways to attract attention to your brand or organization? Do you want to reach a large audience in a short time with an interactive experience? Then consider the use of projection mapping or video mapping and make impact!
Curious about how you can bring your brand to life through building projection and use it for storytelling with a large social reach? Please contact our Event Team directly on +31 (0)346 – 259 259.
