Oblong technology revolutionises the client experience at JLL

CASE STUDY OVERVIEW

Challenge

JLL required a truly immersive collaboration solution for its NXT Office concept, to elevate the company’s service proposition beyond that of competitors.  JLL was looking to deliver dynamic, content-rich presentations with an instant wow-factor, enabling their property consultants to display large quantities of data in a streamlined viewing format to improve the client experience.

Solution

•  An immersive, intuitive and user-friendly new presentation environment built on Oblong’s Mezzanine technology
• A time-saving solution that allows JLL to present all real estate options to clients within an hour
• Faster stakeholder decision making

THE CHALLENGE

JLL wanted a pioneering solution to reinvent the client journey and drive the property market of the future, with the capacity to share information, facilitate ideation and drive quick decision making. The NXT Office is intended to accelerate the office shortlisting process, giving decision-makers an exact picture of the market landscape across one immersive, and impressive, viewing platform.

Richard Howling, chief operating officer at JLL said: “The NXT Office technology was created to support clients in managing their location strategies and offers a digital journey that makes use of the latest technologies combined with exclusive data sets. Our key objective is to assist companies to make informed property choices through a quicker and simplified selection process.”

THE BREAKTHROUGH

Powered by Oblong’s Mezzanine technology and in collaboration with integrator Partner AVEX, the NXT Office offers an immersive and ultra-connected workspace where decision-makers can gain a new perspective on new office buildings and share ideas across teams in an agile and collaborative way.  Mezzanine creates a visually immersive environment for teams to do their most important work. The dynamic multi-screen workspace commands attention when presenting information. NXT Office users are able to interact with data, physically manipulating information and images across nine interconnected screens through Mezzanine’s intuitive motion sensors.  The office accommodation search process has been completely disrupted and replaced with a dynamic and creative experience.

Neil Prime head of Central London offices at JLL, added: “Our NXT Office studio will completely transform the process of selecting new office space for clients. The time involved in moving from long-list to short-list will be cut dramatically as occupiers will have detailed access to available properties, of which they will be able to enjoy a guided virtual tour supported by pioneering technology.”

The NXT Office has been designed for clients looking for new commercial premises. It’s a seamless, all-encompassing workspace which considerably reduces the time that senior decision-makers spend searching for property and visiting locations.  According to JLL, the NXT Office delivers productivity with:

• Full transparency: by accessing the entirety of the office market via a single interface, the NXT Office user can view all the available property across 9 inter-connected screens, take full control of research and define the selection of property with unmatched autonomy.
• Big Data: welcome to Smart Real Estate– Because the choice of new premises should integrate multiple economic, social and environmental factors, NXT Office is connected in real time to multiple intelligent databases. Users can put their research into perspective with market conditions, the quality of the environment, neighbourhood dynamics and accessibility criteria.
• A Visual Experience – The user can move freely within the selected buildings, totally immersed in the environment on an ultra-realistic virtual tour. This provides prospective buyers and renters with a full understanding of the quality of the property so that they establish a short-list of offices with confidence.

Mary Ann de Lares Norris, VP EMEA, Oblong Industries comments, “Mezzanine has given JLL a new and exciting way to deliver its services and engage clients. The technology enables vast quantities of data to be viewed collectively, in a simple and enjoyable way that makes it easy for clients to digest and process. This ease and simplicity has had real “bottom line” rewards for JLL, enabling an acceleration of the client engagement process. The JLL team are forward-thinking and aren’t afraid to take risks, which is why JLL is already reaping the rewards of adopting disruptive technology and securing its successful future with the NXT Office.”

THE RESULT

Mezzanine coupled with JLL’s large database allows the company to present all real estate options in the capital to their customers within an hour, saving clients a tremendous amount of time. The NXT Office experience includes a virtual tour of the properties and all relevant information for the client to enable him/her to make a faster decision. The launch of the NXT Office in London marks a key phase in the roll-out of this dynamic concept which is also successfully in operation at JLL’s Paris headquarters, also powered by Oblong’s Mezzanine. With this initial success, JLL is exploring the possibility of reproducing the NXT Office in other key locations.

Richard Howling concludes: “JLL’s approach to innovation is driven by anticipating the changing needs of our clients. Combined with the expertise and experience of our market-leading teams, NXT Office will present them with a more efficient and strategic approach to their real estate decision making processes. The NXT platform has enjoyed immense success in Paris, and is continuing to evolve across other parts of our business.  London continues to be one of the most dynamic and evolving property markets and NXT Office will enable us to showcase it to businesses in a whole new way.”

A recent study by Forrester shows that Mezzanine technology pays for itself in just eight months and offers an ROI of 226% in just three years. To bring the benefits of immersive collaboration to more teams in more places, Oblong recently introduced the Mezzanine 200 Series.  The superior experience of Mezzanine is now available for smaller teaming spaces, where most of the work is done and numerous decisions are made every day.